The Agrarian Media Holding Group Latifundist Media launched on November 1 an information platform for grain storage market operators in Ukraine — Elevatorist.com.
The purpose of the launch of this niche mass media is to gather a high-quality elevator audience: from managers and senior specialists of elevators to employees of elevator departments of agricultural holdings in Ukraine.
"Quality content does not just appear, it is generated among professional experts and journalists. Often, niche mass media help "big" media to understand the unfamiliar market," says Elevatorist.com commissioning editor Inna Vorobyeva.
She believes that niche media are the future, as they shall become "sources of quality content".